How To Pitch Using CoSchedule To Organize Your Marketing To Your Boss

How To Pitch Using To Organize Your Marketing To Your Boss Alright. So you’re convinced is THE tool for you. You’ve done the research†¦ You’ve set up your calendar†¦ You’ve got your team fired up and now you’re ready to get some REAL work done. Only problem: convincing your boss to hand over that company card willingly :) While you might see as your personal LIFESAVER, convincing your boss that it’s worth the coin, may take a bit more finesse. Thankfully, as a marketer†¦. You have a KNACK for selling (like it or not, it’s what you do) and this scenario is no different. In order to sell to your boss†¦ You gotta’ speak in terms they care about:  money, time, and results. So, from one marketer to another, here are three key talking points to get your boss onboard. SAVES You Time Your time is valuable, and as a savvy marketer with intelligent, creative, and highly sought after skills, energy spent on mundane, repetitive tasks are a time suck. According to Mckinsey reports, the average worker spends 28% of their work week managing emails, plus an additional 20% looking for internal information or tracking down colleagues who can help with specific tasks. That’s nearly HALF of your week spent trying to coordinate on a project!? Time you could’ve spent actually moving forward on your projects...driving traffic to your blog...generating leads for your company...anything! Mini Exercise for Your Boss: Imagine a world where.... You eliminate information silos (and hours of unnecessary meetings)†¦. You easily share files, comments, and project details with everyone on the team (never missing an important detail because someone forgot to hit â€Å"reply all† or the file simply â€Å"disappeared†)... And you get projects done wicked fast, driving TONS of traffic, and LEADS to your website†¦ Too good to be true?... think again. With , all your collaboration happens in ONE PLACE. You can eliminate the email threads, multiple files shared in multiple areas, and keep everyone on the same page... ...literally saving you 20 hours, EVERY week. That’s 20 hours you can be utilizing to: Write a 2000 word blog post that generates 20% more subscribers Publish and manage FB ads that drive the RIGHT leads back to your site Write a landing page that spreads the NEWS about your podcast series Host a webinar teaching your audience â€Å"How to Market Your Business on X Topic† Create a mini-video series to share (and nurture) your email list Or build out a promotion plan for your NEXT ebook The point is... By saving time on the mechanics, you give yourself (and your team) the ability to work on what MATTERS, move projects forward, and SHIP faster.